Study: Low FICO Users Driving Crypto Growth with balances growing by 340% YoY
Posted by Frank Gogol in Data | Updated on August 23, 2022
This past Friday, Bitcoin’s price topped $56,000, nearly doubling its value of $29,000 from the start of 2021 and pushing the combined value of all bitcoins past one trillion dollars for the first time in the cryptocurrency’s 12-year history.
With Bitcoin (and other hot stock topics like Robinhood and Dogecoin) on everyone’s radars of late, we thought it might be worthwhile to take a look look at Bitcoin and the state of cryptocurrency, in general.
Is the market growing? And if so, who’s driving that growth? Our data showed a surprising trend.
Table of Contents
Bitcoin’s Rapid Growth
As mentioned above, Bitcoin’s seen huge growth over the last year, particularly in the last six months:
While it’s a big deal for cryptocurrency advocates that Bitcoin crossed the trillion-dollar mark, it’s probably not surprising, considering the strong performance of Bitcoin over the last year — especially during the last six months.
According to publicly available data from Coinbase, Bitcoin prices averaged $8,353.95 in January 2020 and saw mostly steady-to-meteoric monthly increases from there.
The average price for Bitcoin a year later, in January 2021, had risen to $34,730.12 (+315% YoY). What’s even more impressive is that the month-over-month increases have been significant over the last several months:
|Month||Average Value||MoM Growth ($)||MoM Growth (%)|
For each of the last three months, Bitcoin’s average month-over-month value has increased by at least 32%. Between December 2020 and January 2021, it more than double in value.
Coinbase Users Increased the Account Balances by 2.7x YoY
With Bitcoin’s huge gains in mind, we wanted to zoom out a bit and get a sense of the overall state of the crypto market. Looking specifically at Coinbase transactions, our data showed consistent growth for cryptocurrencies at the macro-level, too:
The data tells a pretty clear story: cryptocurrency interest and investing is, and has been, on the rise. Between January 2020 and January 2021, Coinbase users added an average of $4,856.95 to their accounts and the average account balance across users grow by 2.7x.
Interestingly, Coinbase account balance growth trends a bit differently than what we saw for Bitcoin. In the early months of 2020, the average Coinbase account balance was growing by hundreds of dollars a month:
|Month||Avg. Account Balance||MoM Increase ($)||MoM Increase (%)|
From February 2020 to April 2020, average account balances grew anywhere from 18% to 33% month-over-month. But in May 2020, the rate of increase slowed dramatically:
|Month||Avg. Account Balance||MoM Increase ($)||MoM Increase (%)|
In the months since April 2020, average account balance growth has ranged from 3% to 6%, averaging 3.71% growth month-over-month during that period.
The slowing of growth can almost certainly be linked to the COVID-19 pandemic and uncertainty across all markets. In spite of that, the Coinbase data shows us that the cryptocurrency market this growing at a healthy and fairly consistent rate.
53% of Coinbase Users Have a FICO Score Under 650
Next, we took a look at how Coinbase users broke down across FICO scores and found that more than half of Coinbase users have a credit score of less than 650.
Of the users considered in this study, nearly 53% have a credit score that Experian would identify as Very Poor to Fair (under 650). This means lower FICO score users on Coinbase outnumber users in the other two credit buckets combined.
Coinbase users with FICO scores from 650-750 (Good to Very Good) make up ~36% of the overall users, while those with credits scores above 750 (Very Good to Exception) only make up ~12% of Coinbase users.
Low FICO Coinbase Users Increased Balances by 340% YoY
So, if more than half of Coinbase users fall into the <650 FICO score bucket, and the average Coinbase user balance has grown month-over-month for most of the last year, we wanted to know just how much low FICO users were driving that growth.
And it turns out it was a lot.
At a glance, user balances grew across all three FICO score buckets, but users in the <650 clearly outpaced other users in balance-growth. If we compare January 2020 to January 2021, it tells a very clear story:
In January 2020, Coinbase users in the 650-750 FICO range had the highest average balance at $3,180 (~ 25% more than users in the other two buckets). Over the next year, the average balance of users in all three buckets increased, but for users in that 650-750 range, that average balance grew by $2,773 (+87% YoY).
Users in the >750 bucket had the second-highest average account balance in January 2020 — at $2,430 — and grew their balances by an average of $4,092 (+168% YoY) over the same twelve-month period.
Low FICO score users, however, saw the largest average balance growth during that period. Starting with the lowest average balance, <650 users added an average of $8,099 to their Coinbase accounts and had an average account balance of $10,478 in January 2021 (340% YoY).
These stats, looked at another way, show us that low FICO users invested in cryptocurrency at 2x the rate of users with >750 credit scores and nearly 3x the rate of users in the 650-750 range.
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- How to Read Crypto Charts
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